Virginia Tech Associate Director of Licensing and Trademarks in Blacksburg, Virginia24063

The Associate Director of Licensing and Trademarks will manage and administer the university’s licensing program working within the Marketing team under the direction of the Marketing Director. The Associate Director of Licensing will develop and implement marketing strategies for positive public awareness campaigns to promote officially licensed merchandise to consumers. This position is responsible for the review process of proposed licensed products, advising the Marketing Director on licensee management and assists the Marketing Director in the management of the relationships with strategic partners including national licensees, local retailers, and on-campus partners.